Success Stories
We have an impressive record of success working for many innovative organizations, Fortune 500 companies, political candidates, elected officials and nonprofits.
Here are some examples:
International Shared Workspaces Company
CHALLENGE: As the company continued to expand in Latam, it was important to develop a unified communications and marketing strategy, while at the same time understanding and acknowledging local differences. In addition, the economic problems facing the region made it imperative to find a strong reason for individuals and corporations to choose our client.
METHODOLOGY: A combination of qualitative and quantitative tools in seven Latam markets, including: Ideation sessions; In depth-interviews; Zoom rooms; analysis of quantitative study and landscape analysis.
RESULT: The extensive research allowed us to identify opportunities for the client in each key market. We helped position the company in the region and each individual market and develop key messaging for a new, effective communications and marketing campaign.
American Multinational Food and Beverage Corporation
CHALLENGE: To inform the company’s sustainability campaign in Latin America, we needed to deliver insights on the sustainable living actions that the company’s consumer stakeholders find most meaningful and their views on corporate citizenship.
METHODOLOGY: We created and executed a survey in four Latin American countries: Brazil, Colombia, Guatemala and Mexico.
RESULT: Our insights helped the company guide its sustainability campaign and ensure that the actions at the heart of it were co-created by consumer stakeholders. Thus, it resonated strongly among key audiences. The campaign success was replicated in other markets.
American Largest TV Provider of Spanish-Language Content
CHALLENGE: A leading network in the Hispanic market needed to gain a better understanding of Latino teens’ TV viewing habits and their attitudes toward the network vis-a-vis competitors.
METHODOLOGY: We conducted sixteen focus groups, twenty ethnographies and a poll among Latino teens.
RESULT: The results informed the development of a report that enabled a strategy to capture a larger market share of Latino teens.
World Wide Entertainment Company
CHALLENGE: To ascertain the potential opportunities in the Hispanic community for our client’s theater productions in the NY Metro Market and to project the implications on a broader, national and international scale.
METHODOLOGY: Ideation Session Amongst (USH) thought leaders, On-Line quantitative research, Focus Groups.
RESULT: We designed a targeted, marketing and sales strategy to help grow market share with Latino's. Further, we designed a communications strategy intended to reach the segments of the Latino community, who are most likely to attend theater productions.
Political Candidate for the Presidency of Mexico
CHALLENGE: To break the PRI’s 70-year dominance and overcome their strong media influence in the country.
METHODOLOGY: Development of a strategy combining the candidate’s “for change” speech, identifying voters and opinion leaders who could convey this message. Use of surveys, focus groups, in-depth interviews, relations with local and international media.
RESULT: After 71 years of hegemony of the PRI, Vicente Fox won the presidential election in Mexico.
Global Producer of Audio Entertainment
CHALLENGE: Our Client asked us to uncover consumer insights relative to US Hispanic (USH) population. These insights will help in defining the Hispanic customer experience. The Client asked that we provide insights into the interests, preferences and behaviors of the primary (USH) segments.
METHODOLOGY: On-Line quantitative research, On-Site interviews, focus groups and Ideation Session Amongst (USH) thought leaders.
RESULT: We delivered to our client a targeted strategy based on the needs and preferences of each Hispanic consumer segment. Our client’s perception of which Hispanic segment was most valuable, changed dramatically as a result of our research.
International Online Marketplace for Home Stays
CHALLENGE: To assist the company in their efforts to better understand their image in selected markets in Latam and key trends in the travel and leisure category that could affect their business model.
METHODOLOGY: Combination of secondary analysis, focus groups and on-line polling in Mexico, Panama and Costa Rica.
RESULT: Our study helped better position the company’s brand and services among the public and opinion leaders, develop a more effective strategy and increase its footprint in those markets.
Campaign for Mayor of New York City
CHALLENGE: How to get the Latino vote when facing a Latino candidate. The Latinos represented 29% of voters and without their support it was imposible to win.
METHODOLOGY: Identification of Latino voters through quantitative and qualitative studies and using micro-targeting tools. Development of effective messages and relevant events for this target group.
RESULT: Michael Bloomberg won the Mayor’s Office, thanks to the Latino vote, obtaining 48% against a Latino candidate.
Industry Leader in the Production of Health and Cosmetics Market
CHALLENGE: We were asked to conduct a customer insights study and develop a communications strategy, focusing on the repositioning of the company to align with the current strategic direction.
METHODOLOGY: On-Line Interviews, On-Site interviews, IDI’s, focus groups and ethnographies.
RESULT: We delivered an actionable brand strategy for our client that included their brand value proposition, the brand positioning statement, the brand idea and the band manifesto (the brand story).
The brand manifesto was built around the value proposition of the brand and provided a starting point for development of messaging campaign that we also helped implement.
Premier International Organization
CHALLENGE: The organization needed to improve internal communications among all its divisions and employees and its external communications.
METHODOLOGY: Mini focus group sessions among internal employees, In-depth interviews among top managers and an employee survey.
RESULT: The study guided the President of the organization in identifying key issues they were facing. As a result they implemented a new and more modern communications system that improved internal effectiveness and external communications.
“We succeed in the most challenging environments because we take the time to understand our clients’ needs and commit ourselves to finding actionable solutions based on knowledge.”